Byline: Somporn Thapanachai
Feb. 9--Although spa treatments are already wildly popular among Thais with ample disposable income, Pornnapa Herbal House Ltd sees a good business opportunity in offering quality spa products to young consumers under its Kizze brand.
Before launching its own brand in mid 2002, the company supplied spa products in bulk to many leading spa shops locally and in some neighbouring countries, according to Tanyakorn Porntrakulsak, the company's executive director.
In order to add more value to the product, the company created the Kizze brand which positions itself as a brand for young buyers through colourful gypsy-style labels …
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